Includes All Benefits From Previous Plan + Benefits Below
Know Your Audience
Like any type of marketing, knowing what your ideal customer wants and needs is the first step to a successful social media marketing campaign.
Choose the Right Social Channels
Where you share your message and engage with your audience is nearly as important as the message itself.
Share Relevant Content Often
Social content should engage, educate, or promote. Sharing relevant content and responding to customers when they reach out builds trust.
Paid Advertising Solutions
Social media ads are a smart way to grow your business as you can reach your ideal customers through strategic segmentation.
Social Media Marketing for Home Service Businesses
Shows Customers You Care
Give customers world class service by using our industry experts. You can have all of the best tools in the world for generating online reviews but can still fail at consistently achieving 5 star reviews.
Responding to reviews both positive and negative on all platforms (Yelp, Google, Angie's List, Facebook, YellowPages, Etc.) can be a full time job, allow us to help and devote that time other business needs.
84% of customers trust online reviews as much as they trust a personal recommendation. Quality reviews are some of the ways we help home service businesses build authority and relevance.
Respond to Reveiws
Whether you like it or not, you’re in competition for your customers’ business. The Customers want to be acknowledged and it will show potential customers how you respond issues should they arise.
How Reputation Management Helps Businesses
Why Social Media Marketing?
As a plumbing, HVAC or home service business owner, you’re likely aware of the benefits of having an active social media presence. When your customers need your services, they’ll likely check Google first, but a lot of the time, they will scan your social media next.
Social Media is essential to building your brand and reaching your target audience. We focus on the main networks that will help drive your success, while providing important information regarding your services to current customers. Having an online voice can help build a community of loyal customers, and offer a warm welcome to potential ones.
What to Expect From Our Reputation Management
It’s no secret that your online reputation (namely, reviews) can make or break your business. This is particularly true for home service companies. When you are working inside people’s homes, you need to be seen as trustworthy.
This just goes to show how crucial positive reviews are to your business! But getting reviews is only half the battle. You have to reply to them.
Responding to both positive and negative reviews is important for two key reasons: It shows customer you care & Lets potential customers know if anything ever goes wrong that you will be there to fix it.
With The Digital Marketing Wizard Reviews management process we developed to help busy plumbing and HVAC business owners position themselves as the best company to work with. It also nurtures existing customers by responding to reviews, both good and bad. The result is more leads, happier customers, and a stronger online reputation.
Our Approach to Social Media Marketing
Create Content Calendars
Monthly calendars allow us to plan and create branded content that is custom-tailored to your business and local service area.
Relevant, personalized content is scheduled and posted to your social media channels three times a week.
Performing competitor research and learning key information about your target audience allows us to develop the best strategy to accomplish your goals.
Personalized photos and video content is our favorite way to drive engagement! We love a good #MarketingMonday post!
Manage Paid Social Campaigns
Social media advertising is a powerful tool to grow your business. We will create custom audiences, split test ad copy, and provide in-depth reporting.
Our Approach to Reputation Management
Our team will leverage the right tools and form a strategy to help you succeed in your reputation management.
Leave a Printed Review Card
Our content writers provide Printed Review Cards to give out to your customers to help you get more responses.
Train Techs to Help The Process
We want to partner with you to train your techs to plant the seed and deliver a world class experience.
We Call After the Service
We call your customers after the service to help walk them through the review process.
Leverage Emails, SMS, and Apps
Our first step is to makes sure your customer are able to reach you using every option available without bombarding them.
Benefits of Organic Social Campaigns
MANAGE organic social media campaigns
TRACK & increase engagement
IMPROVE your social media presence
Benefits of Reputation Response
Shows Customers you Care
Builds Trust and Credibility
Educates Potential Customers